Customer Relationship Management

Customer relationship management is a broadly recognized, widely-implemented strategy for managing and nurturing a company’s interactions with clients and sales prospects.

It involves using technology to organize, automate, and synchronize business processes—principally sales activities, but also those for marketing, customer service, and technical support.

It generally denotes a company-wide business strategy embracing all client-facing departments and even beyond. When an implementation is effective, people, processes, and technology work in synergy to increase profitability, and reduce operational costs.


AOT has experience in implementing and supporting Oracle CRM, Siebel CRM and Open source CRM.

Depending upon the needs of the customer, AOT can implement the CRM in your enterprise and integrate with IVR solutions.

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